Your Appleton Sporting Goods Store

Play It Again Sports in Appleton has been saving people money for the last 25 years. We do this by providing quality used sporting goods at a fraction of the cost of new sporting goods. We also provide a full selection of new sporting goods allowing the customer to create their own discount by trading in their used gear. During that time, not only have we saved people money, but we have been strong community supporters as well. Play It Again Sports has sponsored and supported hundreds of youth sports teams, local charities, and event fundraisers. In the future, we will continue to be a strong part of what makes this community of the Fox Valley a great place to live, work, and especially PLAY. 

Not only does Play It Again Sports provide equipment to individuals of the Fox Valley, we also work with numerous leagues, programs, and schools throughout the area. We strive to provide the best customer service possible along with quality products at great prices to keep them competitive on the field. If you are a coach, teacher, or a league director, I would urge you to contact Shane or Mike at Play It Again Sports in Appleton, and let us show you what we can do for you.

Our Location

611 W. Northland Avenue
Appleton, WI 54911

Hours of Operation

Sunday 11:00 AM-5:00 PM
Monday 9:00 AM-8:00 PM
Tuesday 9:00 AM-8:00 PM
Wednesday 9:00 AM-8:00 PM
Thursday 9:00 AM-8:00 PM
Friday 9:00 AM-8:00 PM
Saturday 9:00 AM-5:00 PM
Gold Standard = This location has received the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.